Edu-Speak

Here's an educational term that is starting to gain a lot traction these days, and I caught myself using it tonight in a conversation with two SLA teachers, and I asked myself what it could mean and why we'd use it, and I decided I'd never use it again:

Deliver Instruction

What does the term mean? And what does it mean that teachers "deliver instruction?" That instruction is something that exists without and outside the teacher? That a teacher merely "delivers" something called instruction?

Honestly, I really wracked my brain on this one... and talked with my colleagues... we couldn't come up with an answer to this question: Can someone differentiate when you would say "Deliver Instruction" over the simpler (and to me, more meaningful) term "Teach?"